This book examines anti-gay voter initiatives from both the political science and communication perspectives. In recent years, anti-gay initiatives sponsored by conservative Christian groups have been placed on the ballot in several states. This development provides an opportunity to evaluate the initiative process as a way of resolving public policy questions on this divisive topic. Using examples and data from Colorado, Idaho, Oregon, Maine, Missouri, Florida, California, and Washington, the authors discuss the emergence of the new religious right and why anti-gay initiatives are sponsored by conservative Christian groups. Interviews with the leaders of the groups opposing and supporting the anti-gay initiative in Idaho and a listing of the measures themselves are included.